HULAN HAGEN
STRATEGIC INTUITION
Advancing strategic advantage through
intuitive intelligence
Hulan Hagen is an international strategic advisor to founders, CEOs, and investors on business growth, next-level strategy, and high-stakes decision-making. She supports visionary leaders in clarifying strategy and making bold moves in times of growth, transition, and uncertainty.
With more than 30 years of experience across finance, management, and executive coaching, Hulan combines rigorous strategic thinking with intuitive intelligence to drive meaningful business results.
Hulan is the Founder and CEO of the Business Intuition Institute in New York, where intuitive intelligence is developed as a disciplined executive capability. As a member of the Forbes Coaches Council, she contributes thought leadership on business intuition and intuitive leadership.
You are
This partnership is for leaders who have reached a point where conventional strategy alone no longer delivers clarity.
- You must rethink strategic direction and business model by integrating logic with intuitive intelligence when data alone no longer provides clarity.
- You are facing a high-stakes decision with significant financial and strategic consequences — and despite extensive analysis, you are in analysis paralysis.
- You recognize that in the AI era, reinvention is a strategic necessity — requiring redefinition of leadership and positioning.
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You operate without a true strategic mirror — an equal partner capable of challenging, clarifying, and refining your thinking at the level Syou operate.
This partnership is not for everyone. It's for leaders who think unconventionally, go deeper than surface-level strategy, and are committed to long-term results.
PRIVATE INTUITIVE ADVISORY
Where strategy meets intuition
How I work
I work privately with a small number of leaders each year in a confidential one-on-one advisory relationship shaped around your specific goals and context. Our work often begins with an intense one-day strategy workshop in New York City or virtually, followed by ongoing private support aligned with your priorities and pace.
Clients typically come to work on:
Unlocking inner strategic clarity
Cutting through noise and competing demands to reconnect with your inner genius and sharpen judgment at critical moments.
Redefining direction in a changing landscape
Repositioning your business and leadership identity in response to evolving markets, new technologies, and personal growth.
Creating a bold, future-ready vision
Clarifying where you are truly going — and why — grounded in real business dynamics rather than external expectations.
Designing profitable, resilient business models
Shaping strategies and structures with strong strategic and financial foundations, built to adapt over time.
Executing with clarity and follow-through
Implementing decisions, priorities, and next steps using Intuitive Business Design™ to translate strategy into tangible action.
Testimonials
Hulan Hagen
- International strategy adviser and executive coach
- Official member of FORBES Coaches Council
- Founder and CEO of the Business Intuition Institute
- MBA in finance, controlling and accounting in Germany
- 26 years of experience in leadership positions in the corporate world
- Member of the International Coach Federation (ICF), NYC Chapter
- Certified business coach and trainer at the German Association for Coaching and Training
Some leaders follow data. Others follow trends. The most extraordinary leaders trust something deeper — their intuition.
Transformation has always been my natural state. I have consistently chosen growth over comfort, stepping into new environments and unfamiliar territory long before certainty was available. Change, for me, has never been a disruption — it has been a source of clarity.
Educated in Germany, I built a foundation in technology, business, and finance and developed the ability to navigate complexity across diverse organizational systems. With an MBA in management and finance, I spent more than two decades in senior roles within global corporations and consulting, where strategic thinking and decision-making became second nature.
Yet over time, I saw something many leaders sense but rarely articulate: the most meaningful breakthroughs don’t come from analysis alone. They emerge when strategy is informed by intuition — when judgment, timing, and inner knowing align.
That insight shaped my work and led me to establish my own advisory practice in 2013, supporting founders, executives, and investors in moments where direction matters most. Today, based in New York City, I lead the Business Intuition Institute, advancing intuitive intelligence as a core capability for modern leadership.
My work sits at the intersection of strategy and intuition — helping leaders make clear decisions, shape future-ready businesses, and move forward with confidence when the path is not obvious.