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Today, more than ever before, various factors combine to require the ability to think and make decisions intuitively: time constraints, rapid change, novel and more intricate problems, to cite but a few. Contrary to popular misconception, intuitive solutions are quite often more effective, swift, and appropriate than the conventional, pragmatic method of comparing advantages and drawbacks of various options.

Following your intuition affords you the opportunity to utilize your imagination as well as your innate instinct, qualities all too often ignored by rational thinking alone. This is not to defame rational analysis- both processes are needed. However, recent data suggest that leaders in both the commercial and private sectors make their decisions intuitively fully 60% of the time.

Many companies lack orientation in confronting change. People are uncertain, and no one wants to take the first step. Often, however, there is pressure to change without it being clear where things are headed. We then try to cope with blind behavior, not realizing that we are not only not solving the problem, but are actually creating a new one, and helplessness results. How does this helplessness come about? By constantly thinking about possibilities in an attempt to discover a solution. Then different approaches to a solution are found, but nothing seems to be right. My advice as a coach is then: If you don’t know what to do, you should first let go and do nothing. Then intuition comes into play, which can help enormously in the solution process.

Intuition is something that is beyond emotion. For example, we can’t decide on a question that is important to us. Then it is important that we step out of the mental-emotional decision-making process and tap into the unconscious. But we can only do that if we give ourselves the requisite peace of mind, e.g. when meditating or sleeping. And then, as if out of nowhere, a feeling of being in tune arises. We then say, “I have a good feeling about this.”

If we listen to your intuition, we will have the experience of feeling calmer in an ambivalent situation.  For example, should I make this or that business decision? What is in favor and what is against? In such a case, following intuition simply means waiting until we feel more tranquil in the face of one option. Intuition is the sudden emergence of a sense of ease into a decision-making ambivalence. This sensation, unlike emotion, is extremely wise. We may not be able to say afterwards why we chose something, but we can rely on it 100%. Why? Because the intuitive decision involves the unconscious and actual experiences in the decision-making processes. Thus, this decision becomes more essential and holistic.